Development started from the moment the first boot was produced, with the help of feedback from the riders, and by the early 1970s, Roger de Coster had brought Alpinestars its first World Motocross Championship accolade
Sante’s boot immediately became the industry leader and a benchmark for racing performance. Shortly after establishing the company in its state-of-the-art headquarters in Maser, northern Italy, Sante began working on a new, revolutionary boot for local enduro and motocross riders who had started importing bikes from overseas and establishing the sport of off-road motorcycle racing. Mazzarolo produced would become an archetype for motocross protection. Very much aware of the sport, Sante realized an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. At that time a new sport called motocross was establishing itself and becoming quite popular across Europe. Mazzarolo began producing the first products bearing the Alpinestars moniker. Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as its namesake, Mr. To this day, Alpinestars’ legacy of motorcycle racing and its roots in Italian artistry are stitched into every garment.In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Now, nearly 50 years later, Alpinestars has outfitted countless world champions past and present and produces the highest level of performance and protective footwear and apparel. Though Alpinestars has evolved over the years, the timeless rebel-style of motorcycle racing and the refined Italian aesthetic of the early sixties continue to drive the brand. Thus a rich heritage in motorcycle racing was born, which would branch into road racing in the late seventies and eventually into nearly all discipline of motorsports from motocross to Formula 1. Right from the outset, the company’s vision and desire was to continually introduce innovative products that took performance to new and higher levels.
Mazzarolo produced would become an archetype for motocross protection.Įarly on, Alpinestars boots caught the attention of motocross legend Roger Decoster who became one of Alpinestars’ first brand ambassadors and sponsored athletes.
Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as it’s namesake, Mr. In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon.
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